uncurbed amount of pop-up performing arts schools emerging across the local
boroughs, it becomes increasingly difficult for the proven and established
schools to get their message across to those parents and young people searching
for excellent performing arts training. With easy access to drama clubs after
school, and franchises within a half a mile radius of one another, there is a
lot of information to sift through when searching for a drama school to entrust
with your most precious possession, and the development of their talent,
confidence and most importantly, their ability to perform as themselves.
So how do you make the right decisions. It's hard to say. At Bodens we have our purpose built performing arts studios and regularly assessed outstanding teachers. We have missions, values and aims in place, and at the heart of our school and college is a desire to transform the lives of young people through inspirational teaching, providing exceptional training in performing arts. But just because another school might be newly established, with classes held in a small village hall, run by a relatively inexperienced teacher, doesn't mean that you haven't stumbled across the beginnings of a brilliant new school, and the perfect pathway for the development of your child or young person; a three-year-old rolling around St. Cuthbert's Hall still has an opportunity to roly poly all the way to RADA.
So how do you choose?
We know that word of mouth is one of the most important factors in gaining new students, and of course search engines and social media play an ever-expanding part. I set myself a target this term, to work on search engine optimisation and improve our website to increase traffic to blah blah blah... but within two weeks I fell out with both google and bing, and my brains helpless merger of SEO, SMO, CTR, and CPC left me frustrated. TOO MUCH NOISE. How can we be heard?
I can preach about qualifications and visions until Fagan's boys come home, but it doesn't mean anyone is listening. And is it really worth paying £2.78 a click so someone can visit my website that says it does what everyone else’s website says they do! So, we turned to our new magazine; and instead of filling it with information about us, it's all about them - our students - the children and young people who heard all about us, despite the pandemonium of performing arts promise, and joined our happy little family. We've also got them to write it. So, it's by them, all about them, which is all about us. Seemed to make sense that if we wanted someone to shout out above the noise, it might as well be them. After all, they have a lot of brilliant things to say. They're actually as passionate as I am... and that's saying something.
So the magazine is online at www.bodens.co.uk and you can pick up a hard copy, for free, at any of our performing arts classes. It’s all about the shows, the classes and the students. If you're feeling really lazy, exhausted after all your studious studio searching, then just e-mail MAGAZINE to firstname.lastname@example.org and we'll send you the link.