Bodens New Magazine
Written by young people at Bodens to get the message heard above the noise!

With an
uncurbed amount of pop-up performing arts schools emerging across the local
boroughs, it becomes increasingly difficult for the proven and established
schools to get their message across to those parents and young people searching
for excellent performing arts training. With easy access to drama clubs after
school, and franchises within a half a mile radius of one another, there is a
lot of information to sift through when searching for a drama school to entrust
with your most precious possession, and the development of their talent,
confidence and most importantly, their ability to perform as themselves.
So how do you make the right decisions. It's hard to say. At Bodens we have our
purpose built performing arts studios and regularly assessed outstanding
teachers. We have missions, values and aims in place, and at the heart of our school
and college is a desire to transform the lives of young people through
inspirational teaching, providing exceptional training in performing arts. But
just because another school might be newly established, with classes held in a
small village hall, run by a relatively inexperienced teacher, doesn't mean
that you haven't stumbled across the beginnings of a brilliant new school, and
the perfect pathway for the development of your child or young person; a three-year-old
rolling around St. Cuthbert's Hall still has an opportunity to roly poly all
the way to RADA.
So how do you choose?
We know that word of mouth is one of the most important factors in gaining new
students, and of course search engines and social media play an ever-expanding
part. I set myself a target this term, to work on search engine optimisation
and improve our website to increase traffic to blah blah blah... but within two
weeks I fell out with both google and
bing, and my brains helpless
merger of SEO, SMO, CTR, and CPC left me frustrated. TOO MUCH NOISE. How can we
be heard?
I can preach about qualifications and visions until Fagan's boys come home, but
it doesn't mean anyone is listening. And is it really worth paying £2.78 a
click so someone can visit my website that says it does what everyone else’s
website says they do! So, we turned to our new magazine; and instead of filling
it with information about us, it's all about them - our students - the children
and young people who heard all about us, despite the pandemonium of performing
arts promise, and joined our happy little family. We've also got them to write
it. So, it's by them, all about them, which is
all about us. Seemed to make sense that if we wanted someone to shout out above
the noise, it might as well be them. After all, they have a lot of brilliant things
to say. They're actually as passionate as I am... and that's saying something.
So the magazine is online at www.bodens.co.uk
and you can pick up a hard copy, for free, at any of our performing arts
classes. It’s all about the shows, the classes and the students. If you're
feeling really lazy, exhausted after all your studious studio searching, then
just e-mail MAGAZINE to info@bodens.co.uk and we'll send you the link.

